Published: Wednesday, 4th November, 2009 5:00pm

Mr. James rewards loyalty

Menswear store Mr. James for Men has introduced a loyalty card to reward regular customers, officially launched at a shopping party with live music and refreshments in the Main Street shop last Thursday.

Customers saw the latest autumn and winter collections from brands such as Polo Ralph Lauren, Hugo Boss, Tommy Hilfiger, Gant, G-star, Diesel and more.

"We decided to introduce the loyalty card to give something back to our customers," explains Kevin O'Neill, the manager of Mr. James in Cavan town. Each card comes with €10 free to spend and after that customers earn points with each purchase, which can be redeemed at any time.

"We have all our new stock delivered so now is the time for customers to come and pick their outfits for the winter and for Christmas," says Kevin.

Customers can put deposits on large purchases such as suits or coats and pay off the balance over a number of weeks. "This, along with the loyalty card, is the sort of service which only independent menswear stores like Mr. James for Men can offer customers," says Kevin.

The card is valid in all the other Mr. James for Men - in Navan, Monaghan and Dundalk.

Mr. James for Men is celebrating 10 years of successful trading in Cavan. The the Cavan store won the Best Large Store in Ireland at the Retail Excellence awards 2008.