Loved up Cavan people defy "stingy" stereotype
Love is in the air in the Breifne County
The people of Cavan have officially ditched their “stingy” stereotype and now are known for their romantic flare instead.
It seems the men and women of Cavan are actually the most generous in the country when it comes to spoiling their significant other on Valentines Day.
Love really is in the air in Cavan, with consumers there spending 126% more on romantic items this Valentine’s Day compared to last year, according to Bank of Ireland’s Spending Pulse. Lovebirds across Ireland purchased romantic gifts, with spending hikes on Spa breaks (+62%), Grooming & Beauty (+58%), Jewellery (+47%), Chocolates (+46%), Perfume (+13%), and Flowers (+3%).
Other counties which saw an increase this year are Offaly (+49%), Wicklow (+38%), Roscommon (+29%) and Sligo (+29%).
Meanwhile, all other countries' consumer spending declined for the holiday of love.
In the battle of the sexes to see who can spoil their partners more the spending data painted a mixed picture. Perhaps not surprisingly, men splashed out significantly more (82%) on flowers than women (18%), with outlay on boxes of chocolates evenly split at 50/50. When it came to jewellery men also spent more (66%) on February 14th, than their female counterparts (34%), whilst spending on perfume also revealed a near even split – with men accounting for 52% of the spend in this area.
Commenting on Bank of Ireland’s Valentine’s Day Spending Pulse, Jilly Clarkin, Head of Customer Journeys & SME Markets at Bank of Ireland said: “Forget Paris or Rome, Cavan was the place to be for Valentine’s Day this year. Those claiming that romance is dead need only look at Cavan to know that people were happy to splash out on Valentine’s Day. Whether it was a nice bouquet of flowers, a hotel break, or perfume, consumers proved once more that they’re romantics at heart and they’ll go the extra-mile on February 14th.
“Analysis from our digital team also revealed a 3% weekly spike in logins to our digital channels (mobile app, 365online) the day after Valentine’s Day, so people are still keeping a close eye on their financial well being no matter how Cupid continues to fire his arrow!”