Cavan man appointed Bord Bia's North America Manager

Bord Bia has appointed Cavan man Joe Moore as its new North America Manager.

Mr Moore will lead the organisation’s work across the United States, Canada and Mexico, markets that accounted for €2.1 billion in Irish food and drink exports in 2025.

North America is Ireland’s second-largest regional market, with recent growth driven primarily by the dairy and drinks sectors.

Based at Bord Bia’s New York office, Mr Moore will work with Irish exporters to strengthen their presence in the region, develop relationships with key customers and identity new commercial opportunities across dairy, meat, beverages, and prepared consumer foods.

Mr Moore moves to New York from Bord Bia’s Tokyo office, where he served as Market Manager for Japan and South Korea since 2019. During his tenure, he supported the development of Irish exports to the region and oversaw Bord Bia’s activity around four Government-led trade missions. Most recently he supported the industry following the opening of the South Korean market to Irish beef.

Originally from Cavan and a past student at St. Patrick’s College, Joe holds a degree in mathematics from Trinity College. Speaking on this next step with Bord Bia, he said his priority will be to “build” upon the foundations already in the region, “deepen relationships” with key customers and “support companies” in pursuing emerging opportunities across the region.

“North America is a large and diverse market, and success depends on combining strong market intelligence with sustained customer engagement.”

He said he looks forward to working with Irish businesses to help them “strengthen their position and deliver further growth.”

Mr Moore will take up the role on September 14.

He succeeds Henry Horkan who is returning to Ireland to join Bord Bia’s Industry Capability team in Dublin.