Pauwels Trafo rebrands

Last Thursday, Pauwels Trafo rebranded and changed its name to CG to become integral with its parent company Crompton Greaves, which acquired the company in 2005. To date, all CG entities across the world, had their individual brand names and it was felt that it was time to articulate the shared philosophy that bonded all CG companies together; and present one unified face to the external world globally. But the company's roots in Cavan go back to 1977 when it was established as Pauwels Trafo Ireland Ltd. It has since grown from strength to strength providing employment in Cavan and generating valuable business within the local community. Since May 2005, when CG acquired Pauwels Trafo Ireland, employment has increased by more than 50 people. CG continued its investment in the plant by more than €4m euro. Turnover has almost doubled to just under €70m in the same period. Last November, the Tánaiste announced an expansion of the plant with a further investment of €8m and creation of up to 70 new jobs. Crompton Greaves believes that the new brand CG will unite and link all CG companies to a common lineage globally. James McMahon, MD of Pauwels Trafo (now CG) in Cavan, said that that the colours and fonts of the new logo reflect CG's inherent traits of being "passionate, responsive, down-to-earth and trustworthy - traits that emerged from extensive research conducted amongst all its stakeholders". He added: "The new brand line - Smart solutions. Strong relationships. - also articulates our core brand strength that surfaced from the research - the value we place on relationships, and the ability to provide solutions, which, in turn, strengthen these relationships." Mr. McMahon said that CG's new brand identity will certainly enhance the abilities of all companies in the CG fold, to better leverage our collective global technological, financial and marketing strengths to provide our customers and business partners smart comprehensive solutions. During the past few years, Crompton Greaves (CG), has been aggressively enhancing its global footprint and has welcomed Pauwels (Belgium, Ireland, USA, Canada and Indonesia); Ganz (Hungary); Microsol (Ireland, USA and UK); Sonomatra (France) and MSE (USA), into the CG family. These new entrants into the CG family have given CG a permanent position of stature in the Global T&D arena, in the area of power and distribution transformers, switchgear, sub-station automation, high-end on-site maintenance and repair services, systems integration in International EPC in the renewable energy (wind) segment and also rotating machines. CG is a transnational company, with a turnover exceeding $2 billion and a presence in nine countries - India, Belgium, USA, Canada, Ireland, UK, Hungary, Indonesia and France. CG is amongst the top ten transformer manufacturers in the world. CG is a market leader, in most business areas in its respective geographies; and has more than 8,000 employees worldwide, across nationalities and cultures. CG has three main business areas: Power Systems - a large range of transformers, switchgear, T&D solutions, engineering projects and services capabilities; industrial systems - a wide spectrum of high tension and low tension rotating machines, (motors and generators) as well as related solutions; and consumer products - a large variety of industrial and household solutions in lighting, fans, pumps and home appliances. CG is proud to be a part of the $3 Billion Avantha Group of companies, a renowned industrial group with diversified interests in engineering, power, paper, food, chemicals, information technology, business process outsourcing and other business areas. The Avantha Group has a worldwide presence in ten countries with more than 20,000 employees.