Madeleine McCoole, breast cancer survivor, is this year’s 100k in 30 Days Event Ambassador.

Run 100K in June for Breast Cancer Ireland

Cavan people are being urged to get involved in this year's '100k in 30 days event' to raise funds for Breast Cancer Ireland (BCI) and registration is now open for the fundraiser.

It follows the phenomenal success of last year’s event, which raised over €1.2 million for Breast Cancer Ireland and this year's virtual event promises to be bigger, better and more family-focussed.

Spearheaded by Co Louth couple Niall Carroll and Cara McAdam, it's hoped this year's '100k in 30 days' will attract 20,000 participants and Sherry FitzGerald have come on board as sponsors.

The fun initiative is aimed at casual strollers, keen walkers, joggers and seasoned runners and is open to everyone from ages one to 100 years. Participants are urged to register to walk, jog, run or wheel a total of 100km (or more!) during the month of June to help raise funds for Ireland’s leading breast cancer charity. As an additional incentive, there are circa €30,000 worth of incredible prizes to be won throughout the event to include a €3,500 family travel voucher (sponsored by Connect Credit Union), five-star hotel breaks, restaurant vouchers, luxury brands and family days out.

Niall Carroll, the founder of the now annual event, is urging people to register early to ensure that participation packs and the much-loved pink t-shirts arrive in good time for the event. Niall, who originally established the event in support of his wife Cara following her breast cancer diagnosis, commented: “We’re aiming to increase participation this year to 20,000 and have full confidence that, once again, our ‘pink army’ from all of the island of Ireland will jump on board and get involved."

Proceeds from the event will help to fund life-saving research and the provision of good breast health education and awareness programmes nationwide by Breast Cancer Ireland.

Targets

BCI plans to channel funds raised by the #PinkArmy into three specific areas:

The development of a state-of-the-art Clinical Trials Centre: It is to be housed in the new Breast Cancer Research Centre, being built on the grounds of Beaumont Hospital, Dublin, and due to open in Autumn of this year. This new Centre will help translate laboratory findings into newer, more effective, drug therapies for patients.

Support for specialist breast cancer research nurses: These are based in designated cancer centres all across Ireland. Their role is to collect and collate patient tissue and serum samples into one large centralised resource, accessible to clinicians and scientists nationwide, thus helping to speed up discovery times and research progression from laboratory to clinical trial

Support for the Breast Cancer Ireland Education and Outreach Programmes: These are delivered nationally to schools, companies and community groups. These programmes educate on good breast health, outlining the signs and symptoms to look out for, and also how to properly perform a self-breast examination.

'Phenomenal'

Breast Cancer Ireland CEO Aisling Hurley comments: “The 100k in 30 Days event is a phenomenal event and the monies raised will help us to fund the consistent and intensive breast cancer research, which is vital in advancing a cure to what can be a devastating disease. Through this research and the ongoing clinical trials seeking to develop newer targeted therapies, the ultimate goal of Breast Cancer Ireland is to transform this disease into a treatable illness that can be maintained long-term.”

To register

Simply register to take part in this family event, encourage your friends and family to do the same, then track each walk, jog or run during the month of June on your smartphone or app and upload your activity to your 100k in 30 days account – add an optional photo and watch your kilometres grow!

Register at www.100kin30days.ie