Master baker Adriana Penariol.

Master Pastries - a recipe for success

A love of baking led a Brazilian woman to set up her own company in Cavan, which now has customers across the country.

Adriana Penariol began baking in her kitchen in Ballyjamesduff in 2008 for friends and now employs seven people in her company’s premises in Cavan Town.

From cakes, to pastry rolls and pizzas, Master Pastries in the Moynehall Business Park offers a wide range of different products.

Adriana says the decision to start selling her wares was an easy one. “I just love the kitchen. I baked for friends and they said ‘Oh Adriana! I love your cakes; you should sell.’ So that’s what I did”. She began baking professionally in 2015.

“I only had one fridge and one chiller”, she laughs, “and it all just got too big. What started as a big space quickly became a small place”.

The kitchen table soon became inadequate for what was a growing business and it was time to move to a more substantial premises.

“I had spoken to the FSAI (Food Safety Authority of Ireland) and the inspector said my home was okay for some cakes but I was just making too much and I would have to move to a bigger place,” she says.

Master Pastries has been based at the Moynehall Business Park on the Ballinagh road since 2018.

Her modest beginnings have now grown into a substantial and successful company.

While she began baking cakes, Adriana has branched further out into the world of baked goods and catering.

The company now produces the likes of frozen pies, sausage rolls, pastry rolls and cheese balls, which are sold on to businesses or to members of the public.

The frozen delights are shipped across the country, from Cavan to the likes of Portlaoise, Cork, Carlow, Dublin, Gort, Naas and Limerick.

At the moment they’re mostly stocked in Brazilian shops across the country but Adriana is hopeful she can expand into other businesses in the future.

“We’ve thought about trying Musgraves,” says Adriana. The well-known company is the supplier behind the SuperValu and Centra brands in Ireland and is well known for its support of small scale producers.

But, while Master Pastries has been successful and has branched out from its beginnings as a cake business, the ultimate dream is to open her own coffee shop.

“I want to expand”, comments Adriana, “and I like cakes and like the customers being able to see all they can get.”


And Adriana’s talents don’t stop at baking. Catering is another side of the business that’s doing well.

“Curries are always popular,” says office administrator Rosemary McGivney, “Irish people love their curries”.

It’s proven so popular they’ve had to increase staff hours to keep up with the demand every weekend.

Contact us

For more information or to make a booking, contact Adriana on 087-2729762 or Rosemary on 049-4326336 or email

See more of their products on their Instagram page @masterpastries or search Master Pastries on Facebook.