€10K of Woodie’s vouchers to be won!

Nominate the Mrs Higgins in your life

LastChristmas, Woodie’s introduced us to the endearing Mrs Higgins and we were all touched by how a simple gesture from her young teenage neighbour by fixing her creaky gate beautifully demonstrated the true spirit of Christmas. It reminded us too of the Mrs Higgins-type character in our own lives.

As Mrs Higgins makes her return to our TV screens this festive season, Woodie’s want people to tell them about their own Mrs Higgins. They’re asking about the special someone who you want to show your appreciation for. It could be a friendly face or a helpful hand in the community. It might be your granny who makes family dinner every Sunday, the neighbour who you can always depend on, or maybe it’s as simple as the person who gets up to turn off the 'Big Light' when everyone else is already comfy on the couch. It can be anyone, as long as they are important to you.

To get involved, simply record a short video and, in less than one minute, explain who your Mrs Higgins is and why you want to show your appreciation for them this Christmas. Upload your entry by visiting woodies.ie or sharing it on social with the #MyMrsHiggins. You’ll be in with a chance to win a Woodie’s gift card for your nominee; there’s €10,000 worth of Woodie’s gift cards to be won and a chance to show your appreciation for your Mrs Higgins on the Woodie’s social channels this Christmas too. Four winners will be able to surprise their someone special with a €1,000 Woodie’s gift card, and 30 runners up will win a €200 Woodie’s gift card for their nominee.

You can follow the campaign by using #MyMrsHiggins across social media and watch the Mrs Higgins ad on YouTube.

Head of Marketing at Woodie’s Hilda Lyon said: “Last year Mrs Higgins captured our hearts - so it’s no surprise that this year we had to bring her back! We’ve had a lot of feedback from people who have said that there is a Mrs Higgins on every road, that important member of the community who everyone knows and loves. We’re really looking forward to hearing who your Mrs Higgins is so if there is someone special in your life who you’d like to show your appreciation for, we’d love to hear and share your story.”