The Yaris Cross Hybrid was one of three cars from the Toyota range to make the top five best selling cars in Ireland in 2023. It also won the Best Small Crossover category at the AA Ireland Car Awards in 2023.

Erne Motor Works Toyota host ‘241’ Open Weekend

FAVOURITE Toyota is Cavan’s number one car brand

Erne Motor Works, Cavan is hosting their ‘241 Open Weekend’ this Saturday, November 11, 10am-5pm and Sunday, November 12, 12-4pm.

The eagerly anticipated annual event will see their exciting 241 passenger hybrid electric and commercial range on display.

The Erne Motor Works sales team will be available throughout the weekend to guide you through Toyota’s 241 range and discuss flexible finance options which can be obtained in-house via Toyota Financial Services. Highly skilled diagnostic and hybrid electric expert technicians will also be available to discuss any hybrid/electric queries.

Number one choice

Erne Motor Works, your local Toyota dealer is delighted to announce that Toyota is the number one best-selling car brand in Cavan for the fourth consecutive year, with three of its hybrid electric models featuring in the top five passenger car sales in Cavan in 2023 – Yaris, Yaris Cross and Corolla, with the C-HR also featuring in the top 10, as reported by SIMI.

“In Cavan, we are delighted to continue to hold our position as number one car choice for motorists,” said Dara Fitzpatrick, Dealer Principal at Erne Motor Works. “Toyota have the widest range of hybrid models on the market and have long championed sustainable driving. We believe we have the right offering at the right time for the growing number of sustainability-conscious Irish motorists, and Toyota’s hybrid strategy is working out well for both motorists and the environment.”


Erne Motor Works’ 2023 market share (20%) gives the team confidence that 2024 is going to be another strong year for Toyota Hybrid Electric Sales. Their 241 range includes the highly anticipated, all-new Toyota C-HR and good supplies for 2024 throughout the full range, including the Corolla and Yaris ranges, as well as the hybrid electric and plug-in hybrid electric Toyota RAV4 to name a few.

APR’s with Toyota Easy PCP Finance start from 3.9% and are available on Ireland’s largest range of electrified vehicles, from fully electric to hybrid electric and plug-in hybrid electric models, offering drivers a range of options to suit their needs and lifestyles.

“Toyota Light Commercials have also proven to be extremely popular this year, with a 20% share of the market in Cavan with the renowned Landcruiser Commercial holding Number 1 position and the Proace City also named in the top 10 best-selling light commercials in 2023,” Dara reports.

All-new Toyota C-HR

January 2024 will also see the new generation Toyota C-HR available for delivery. The standout statement car represents an exciting new direction for Toyota with its innovative, fifth generation hybrid electric technology which delivers increased power with low emissions, a bold new style and new sustainable features. The Toyota C-HR will be available in five grades, including Sport and Premiere Editions, and two powertrains: 1.8 and 2.0-litre hybrid electric. With the original Toyota C-HR making its mark in Ireland as one of Toyota’s most popular models for Irish buyers, Toyota expects equally high demand for the new generation model.

Hybrid Electric Options

More Irish drivers are moving away from diesel towards electrified motoring, as evidenced by the increasing popularity of hybrid electric cars in particular.

Toyota’s hybrid electric cars account for 88% of its passenger car sales in Ireland. Through Toyota’s commitment to sustainable motoring with our hybrid range, Ireland’s widest range of hybrid motoring options, as well as their brand promise of ‘Built For A Better World’, Toyota strive to keep improving the lives of the Irish people every day. A recent 2023 RepTrak study showed Toyota retaining their position as the number one car brand for reputation in Ireland, coming in fourth place out of 100 Irish brands.

241 Open Weekend

“We are looking forward to our upcoming Open Weekend and anticipate a busy showroom on Saturday and Sunday,” Dara said.

“With pricing now available for 241 sales period, we are now taking new car pre-orders for early 241 delivery. Our sales team will be with you every step of the way to ensure you are always kept in the know.

“We will keep you updated on the status of your new car from time of order through to delivery and to guide you through various flexible Toyota Finance options and best ways to personalise your new Toyota car with model specific accessories. We look forward to seeing you all in our showroom, Dublin Road, Cavan from November 11 – November 12.”