Lakeland's brand expands high street presence

McDonald's to trial flavoured milks with Happy Meals.

Lakeland Dairies has struck a deal with one of the world's most recognisable high street fast food brands, with its line of award-winning Viva flavoured milks set to be trialled as part of McDonald’s iconic Happy Meal range.

The local diary processor's VIVA range will form a central part of a new menu being trialled across in restaurants in towns and cities across the UK and Ireland.

McDonald’s has opted to use the no added sugar VIVA range of 200ml chocolate, banana and strawberry milks produced by Lakeland, and the trial will run for 14 weeks from the end of May across 180 restaurants in the UK and seven more in Ireland.

The addition of Lakeland Dairies’ VIVA milk range builds on the long-term relationship between McDonald’s and the co-op. The innovative Lakeland Dairies’ Milk Stick has been a mainstay in McDonald’s already for many years.

The iconic Happy Meal has been a staple of the McDonald’s menu for nearly 40 years, after it was first introduced to a young and hungry audience in 1986.

Viva flavoured milk is a core part of Lakeland Dairies’ portfolio of 240 products which are enjoyed in more than 100 global markets.

Commenting on the trial, Colin Kelly Lakeland Dairies’ Group CEO: “We are excited to partner with McDonald’s on the revamp of their iconic Happy Meal menu. McDonald’s is one of most recognisable brands in the world and its Happy Meal a key part of its menu enjoyed by millions of children across the world every year. We are proud that the milk produced by our 3,200 farm families will be enjoyed by children, young and old, as part of this development. We know those who choose our VIVA flavoured milk, be that chocolate, banana or strawberry, in the 187 stores will have a smile after drinking it!”

Gary Wilmot, National Accounts Controller with Lakeland Dairies, added: “Our range of VIVA milk and no added sugar flavoured milks have become a favourite across the UK and Ireland. High-quality milk, delicious flavours and no added sugars make VIVA a great drink for the whole family. VIVA is packed with goodness with a natural source of protein and naturally high in calcium, with just 200ml of VIVA milk providing 31% of the reference intake of calcium for adults.”

VIVA milk comes in 200ml cartons that are fully recyclable including a paper straw. With added Vitamin D, the low-fat milk is naturally high in protein and calcium, suitable for vegetarians and has no artificial flavours, colours or preservatives.