Volkswagen celebrates 75 years with special sales event
In 1950 the first Volkswagen Beetle assembled outside of Germany rolled off the line on Shelbourne Road in Dublin, marking the beginning of a special relationship between Volkswagen and the Irish people.
To honour this legacy, Volkswagen Ireland is launching a nationwide campaign celebrating not just the cars, but the people, their stories, and the generations of Irish life the brand has been a part of.
Under the tagline ‘A Lifetime With You,’ the campaign highlights the long-standing relationships between Irish drivers and their Volkswagens.
Vintage photographs of Volkswagen owners with their original cars were recreated in the present day, capturing the same individuals alongside the very same Volkswagens.
These then-and-now portraits are powerful reminders of the connection Irish drivers have with their vehicles, and the many memories made along the way.
One extraordinary story comes from twin brothers Eugene and Patrick O’Brien from Tierworker near Bailieborough. From a family of six, including two sets of twins, Eugene’s passion for Volkswagen began early, working on cars with his father at the family home.
Over 35 years ago he purchased his first Golf, and that passion has only grown.
Today, Eugene owns several Golfs. His most prized possession is an original Mark 1.
One recreated photo shows the twins standing beside the car outside their childhood home, just as they did more than three decades ago, with their late brother’s bicycle still resting where it was last left in his memory.
Though Patrick later moved to London, Eugene continues to care for the Golf at their family home, where he also restores other vintage Volkswagens. His garage has become a hub for friends and fellow enthusiasts, all united by a shared connection to the iconic brand. Visitors to Dublin Airport can now view these portraits, along with a selection of others, or explore them online at the Volkswagen Ireland website.
Marking the 75 year milestone, a special Birthday Sales Event takes place from May 19 – 24 at Volkswagen retailers nationwide, including here in Cavan at Bradys of Arva.
The exclusive event features exceptional limited-time offers starting from 0% APR* across a wide range of 252 models, from popular hatchbacks like the Polo and Golf, to SUVs like the Tiguan and the all-electric ID. Range.
In addition, Volkswagen’s Edition 75 models, available across both combustion engine and electric variants, offer enhanced features and specification as standard, delivering even more value.