A one-stop-shop nearby

Kilnaleck store to celebrate grand customer opening next weekend

One of the latest members of the Nearby Ireland family is Aodhain Kiernan who rebranded his Kilnaleck store to the popular retail chain earlier this year and, to celebrate, is planning a Grand Store Opening next week.

“In February 2025, we partnered with Nearby, who shared our vision and provided vital support in modernising our store. Their guidance put us in a place to be a hub for the community here in Kilnaleck, offering a one-stop shop for all their needs.”

In making the decision to join the Nearby family, Aodhain cited Nearby Ireland’s dedicated support and flexible business model, as well being able to provide better value and special offers to customers.

Since February, feedback from customers on the new store has been positive. Both regular and new customers have come into the store and positively commented on the updated look and feel, the value and offerings to include a deli, ice creams, coffee, ATM, and outdoor catering!

“In recent years, the village had lost essential services, so our main aim has always been to reinvigorate the community that I grew up in, which provided so much to me. Our goal is to serve our village with heart and purpose, bringing a friendly and vibrant feel to the area.”

Value

Aodhain also highlighted Nearby’s “Bring Home the Value” concept as a successful footfall driver, offering real value on everyday essentials that change on a three-week cycle, ensuring great variety on household essentials and value for their consumers.

With a family history in retail, Aodhain appreciated the Nearby team’s retailer-first approach during the store’s rebranding phase. The team provided comprehensive support in marketing, store design, and operational aspects, covering all areas to help them hit the ground running with the brand.

A key benefit for Aodhain was Nearby’s local presence and on-the-ground service, ensuring readily available support through its Business Development Manager, Stephen Vincent, and the wider Nearby team. He also credited the brand’s flexibility, which allows him to maintain independence while leveraging the strength of an award-winning brand in the current market. This strength is further demonstrated by Nearby’s wholesale partner, S&W Wholesale, which has deep roots of over 108 years in the FMCG industry, offering a wide product range of over 8,000 lines, enhancing the store’s offering to its loyal customer base.

The brand’s guidance on increasing footfall and sales has been invaluable, helping Aodhain in managing the responsibilities of store ownership and ensuring no stone is left unturned as he strives for success under the Nearby Brand.

Grand Customer Opening

The store is celebrating its ‘Grand Customer Opening’ on Friday, June 6. There will be amazing offers all weekend, along with giveaways through Spin the Wheel and free goodie bags. Join Aodhain, the Nearby family, and guests at the store next Friday. It is a community event not to be missed!