Jameson Pharmacy set to rebrand
Residents of Bailieborough will notice a fresh new look at their local pharmacy this month as ‘totalhealth’ changes its name to ‘Vital Pharmacy’.
While the signage is changing, Jameson's pharmacy team is keen to emphasise the things that matter most are staying exactly the same: Same owner, same staff, same personal service – just with a new name and updated look.
“We want to reassure everyone that we’re not going anywhere,” says pharmacist Joy Jameson.
“The only thing that’s changing is our signage. You’ll still see the same familiar faces behind the counter, and we’ll continue to provide the same level of care and attention that people have always relied on.”
The new brand Vital is part of a wider effort to modernise the pharmacy and enhance the range of services available to local patients. The new look includes updated interior signage, clearer health information, and a brighter, more welcoming feel in-store.
“Healthcare is changing and so are the needs of our patients,” Joy explains. “With this update we have access to improved support, technology and promotional offers – all of which help us to keep medicines affordable and services accessible for the community.”
Coming up to Christmas, Joy and her staff are also happy to help with putting together bespoke hampers for any age, gender or budget.
Joy took over the pharmacy only last January, but quickly gained the trust of the “welcoming people from Bailieborough”, which resulted in the Jameson’s Pharmacy being been shortlisted for three categories in the Pharmacy Excellence Awards: Pharmacist-Led Team Award, Excellence in Community Pharmacy – Independent and Health Initiative of the Year. This puts the pharmacy among the top finalists in the country, alongside leading brands and hospital teams.
Speaking about the achievement, Joy says: “We are incredibly proud to be recognised nationally. These nominations reflect the hard work, compassion and dedication of our entire team. Our patients are at the heart of everything we do.”
The Pharmacy Excellence Awards celebrate innovation, leadership and outstanding patient care across Ireland. Winners will be announced at the awards ceremony later this year.
Joy adds: “Being acknowledged in three categories is a huge honour for our small independent pharmacy. We are grateful to our customers for their continued trust and support.”