€7.5M deal sends Cavan steaks to 26 European countries

The announcement follows Lidl Ireland’s procurement of more than €2 billion in Irish goods and services last year

Lidl Ireland has announced a major €7.5 million international supply deal that will see premium Irish steaks produced in Liffey Meats’ Cavan facility exported to Lidl stores in more than two dozen European countries throughout 2026.

The landmark promotion dramatically expands the reach of Irish beef across Lidl’s international network, growing distribution from 17 countries to as many as 26 markets during the year.

The premium cuts will be rolled out across Lidl stores in major European markets including Germany, France, Italy, Netherlands, and Finland, with each country hosting dedicated promotional weeks celebrating the quality of Irish beef.

Ballyjamesduff-based Liffey Meats is Lidl Ireland’s largest Irish beef supplier, ands has become a cornerstone of the retailer’s supply chain through a partnership spanning more than two decades.

Kevin Duffy, Chief Commercial Officer at Lidl Ireland & Northern Ireland, said: “At Lidl Ireland, we are immensely proud of our role as a gateway for Irish suppliers to reach international markets. Irish beef is a global gold standard, and through this major promotion we are bringing premium cuts to Lidl customers in 26 countries across Europe.

Francis Mallon, CEO at Liffey Meats, added: “Our long-standing relationship with Lidl continues to open up incredible opportunities to bring our premium Irish beef from Cavan to new markets. This promotion across 26 European countries allows us to showcase the consistency and quality of Irish beef on a massive scale, strengthening Ireland’s position as a premier exporter of high-quality beef.”

The announcement follows Lidl Ireland’s procurement of more than €2 billion in Irish goods and services last year, including a record €404 million in Irish agri-food exports.