Ballyjamesduff exporter set to attend Paris trade event

The immanence of Brexit has ramped up the need to develop overseas markets and this is particularly important for border businesses.

To address this Liffey Meats from Ballyjamesduff are among 35 exporters set to attend SIAL International Food Fair in Paris this weekend – the biggest business-to-business (B2B) trade event in the world this year.

The Minister of State at the Department of Agriculture Food and the Marine, Andrew Doyle, along with the Chairman and CEO of Bord Bia leads 35 Irish food companies to SIAL (21-25 October) with thirty-two of the companies to feature on the “Ireland – Origin Green” pavilion.

SIAL takes on increased importance this year given the uncertainty surrounding the UK's future relationship with the EU.

The record presence at SIAL shows the confidence of Irish food and drink companies in meeting the challenges of Brexit and the ever-changing requirements of the international marketplace.

Bord Bia Chairman Dan Mac Sweeney paid tribute to the Irish farmers and food processors whose continuous drive for excellence under the Sustainable Assurance Schemes and the Origin Green Charter set Ireland apart from competitors at SIAL in providing solutions to international buyers.

Ireland's Origin Green farmers and food processors are providing the independent assurances that increasingly appeal to buyers and give us an edge as we compete with over 7,000 exhibitors at SIAL to win the business that our industry needs to grow in a post-Brexit trading environment and meet the targets of Foodwise 2025.