Margaret McKeon Boyle is the co-ordinator of the Cavan Business Women's Club.

Zoom for Cavan Business Women’s Club

‘Simplify Your Sales & Marketing Strategy and Get 2021 off to a flying start' is the theme for the next Cavan Business Women’s Club (CBWC) meeting tomorrow (Wednesday), November 18, at 12 noon on Zoom.

The guest speaker is Mairead Cullen of Mairead Cullen Consulting, an expert in driving commercial growth.

She will outline the essentials required to maximise sales and marketing activities that will help you strategically plan for 2021 so you get the new year off to a flying start.

Mairead will address business questions such as:

- How to identify and market to your target market

- Understanding your buyer's journey

- Strengthening your business brand

- Boosting your sales leads

- Measuring your marketing effectiveness

Mairead will also offer CBWC members practical recommendations based on a customer-centric business strategy, helping to improve performance and profits in your businesses.

The session will begin with a Virtual Networking Session where members will have an opportunity to introduce themselves and promote any Black Friday/ Christmas offers running, as well as sharing any useful business tips.

Members of the CWBC can book here for the networking event; while non members can book here but a €15 fee applies.